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Principles and Elements of Design: a Series

You may have noticed that it’s winter outside, so there’s not a lot of pretty stuff for me to take pictures of right now. It seems to me it’s a great time to talk about design, and what makes for really good design. Over the next several weeks I’ll talk about the principles and elements of design, and show examples so you can better understand them at work in design. It should be a lot of fun, as I remember when I first learned these in interior design class I had a lot of “aha!” moments.

Principles of Design

The principles of design are abstract concepts at play in good design. They are:

  • Scale
  • Proportion
  • Balance
  • Rhythm
  • Emphasis
  • Harmony

Elements of Design

Where the principles of design are abstract concepts, the elements of design are the actual, quantifiable parts of any design. They’re where the rubber hits the road:

  • Space
  • Shape
  • Form
  • Mass
  • Line
  • Texture
  • Pattern
  • Light
  • Color

Each principle, and each element, will have its own post. It all starts Wednesday, so be sure to check back. If you want to be notified when new posts go live, click here to subscribe to this blog via email and you’ll receive alerts in your inbox.

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