I’ve been excited about writing this post. Balance is really important to design, yet it’s often misunderstood. The two main kinds of balance in design are symmetrical and asymmetrical balance. Symmetrical balance is easy. Take a picture and divide it…
Proportion and scale are two related design principles. Proportion refers to the size relationship that parts of the design have to each other and to the design as a whole. On a small scale, an example of proportion is the…
Scale, in the design sense, deals with two things: size (actual and relative) and visual weight. Scale is something I talk about a lot with my clients because it can have such a dramatic impact on how we enjoy the…